Ranga Gilbert Chirimubwe

Academic Profile for RG Chirimubwe
  • M. Com Marketing Strategy – (MSU)
  • B.Com Marketing(UNISA)
Publications
  • Mukucha, P., Musekiwa A., Chirimubwe, R.G., Jaravaza, D.C., Nyengerai, Sarah. (2012). Customers’ emotional responses to employees’ displayed positive emotions. Australian Journal of Business and Management Research, 2 (6), 40-46
  • Nyengerai, S., Jaravaza, D., Mukucha, P., Chirimubwe, R., Manjoro, E.(2013). Determinants of perception towards private label brands in Zimbabwe: The role of familiarity, store image, demographic factors and consumer characteristics. Greener Journal of Business and Management Studies. 3(5), 224-230.
  • Chirimubwe, R.G.,Nyengerai, S., Mukucha, P., Musekiwa, A., Masamha, B. (2013).  Impact of demographic factors on consumers’ perception towards valuables insurance. International Journal of Innovative Research and Development, 2(11), 482-489.