Dr. Lysias Tapiwanashe Charumbira

Dr. Lysias Tapiwanashe Charumbira – Senior Lecturer

Contact Details
FSE Hall
Phone: +263772916712
Email: lcharumbira@buse.ac.zw or lysiastapiwacharumbira1968@gmail.com

Academic Profile

  • PhD Business Administration-Sports Marketing (NUST, Zimbabwe)
  • Master of Business Administration (NUST, Zimbabwe)
    Post Graduate Diploma in Education (University of Zimbabwe)
  • BA (University of Zimbabwe)
    Thesis Titles

Doctoral Thesis: “Exploring the Antecedents, Dimensions, and Consequences of Perceived Brand Equity in Professional Sports Teams on the Zimbabwean Football Market”
Supervised by: Professor David Kent Stotlar from the University of Northern Colorado.
Masters Thesis: “The Use of Sports Sponsorship as a Marketing Communication Tool by Zimbabwean Companies”.

Publications

  • Charumbira, L.T. (2013), ‘The Philosophical and Methodological Approaches Used by Sport and Business Management Student Researchers in Zimbabwe.’ Global Journal of Commerce and Management Perspective. vol. 2, no. 6, pp. 51-56.
  • Charumbira, L.T. (2014), ‘The Perceived Brand Equity of the 2013 Zimbabwe Universities Sports Association Games.’ Global Journal of Commerce and Management Perspective. vol. 3, no. 1, pp. 82-90.
  • Charumbira, L.T. (2014), ‘The Effectiveness of the Sports Marketing Strategies Used by Zimbabwean Collegiate Sports Federations.’ International Journal of Marketing and Business Communication. vol. 3, no. 3/4, pp. 66-75.
  • Charumbira, L.T. (2014), ‘Strategic Management in Zimbabwean Profit and Non-profit Organizations: Identifying the Missing Tools in the Strategy Implementation Kit Bag.’ Asian Business Review. vol. 4, no. 3, pp. 7-13.
  • Charumbira, L.T. (2015), ‘Perceived Brand Equity in Professional Sports Teams: A Zimbabwean Consumers’ Perspective.’ Asian Business Review. vol. 5, no. 3. pp. 131-140.
  • Charumbira, L.T. and Charumbira, J. (2015), ‘The Use of Sports Sponsorship as a Brand Equity Building Tool by Zimbabwean Companies.’ Global Journal of Commerce and Management Perspective. vol. 4, no. 4, pp. 19-25.
  • Charumbira, L.T. and Stotlar, D.K.(2015), ‘Introducing a Conceptual Framework for Understanding Sponsor-Based Brand Equity in Professional Sports Teams.’ Journal of Marketing. vol. 3, no. 6, pp. 1-11.
  • Charumbira, L.T. and Stotlar, D.K. (2015), ‘Unpacking the Integrative Conceptual Framework for Assessing Perceived Brand Equity in Professional Sports Teams.’ Journal of Sports Management. December, vol. 1, no. 2, pp. 1-15.
  • Charumbira, L.T. and Stotlar, D.K.(2015), ‘Developing a Conceptual Framework for Assessing Media-Based Brand Equity in Professional Sports Teams.’ Journal of Sports Management, vol. 1, no. 2, pp. 1-11.
  • Charumbira, L.T. (2016), ‘Proposing the Sports Team Brand Hierarchy Conceptual Framework.’ International Journal of Marketing and Business Communication. vol. 5, no. 1, pp. 12-20.
  • Charumbira, L.T (2018), The Integrated Conceptual Framework for Understanding Perceived Brand Equity in Professional Sports Teams’. International Journal of Marketing and Business Communication. vol. 7, no. 3, pp. 7-16