Dr. Lysias Tapiwanashe Charumbira

LYSIAS TAPIWANASHE CHARUMBIRA

Qualifications

  • PhD Business Administration – Sports Marketing (NUST, Zimbabwe)
  • Master of Business Administration (NUST, Zimbabwe)
    Post Graduate Diploma in Education (University of Zimbabwe)
  • BA (University of Zimbabwe)

Doctoral Thesis: “Exploring the Antecedents, Dimensions, and Consequences of Perceived Brand Equity in Professional Sports Teams on the Zimbabwean Football Market”.

Supervised by: Professor David Kent Stotlar from the University of Northern Colorado.
Masters Thesis: “The Use of Sports Sponsorship as a Marketing Communication Tool by Zimbabwean Companies”.

Contact Details
FSE Hall
Phone: +263 772 916 712
Email: lcharumbira@buse.ac.zw or lysiastapiwacharumbira1968@gmail.com

AREAS OF ACADEMIC INTERESTS

Sports Innovation, Digital Transformation in Sport, Sports Finance, Sports Marketing, Sports Law, Clean Sport, Sports Performance Analysis, Brand Management, Strategic Management, Digital Marketing, Social Media Marketing, Research Methodology

PUBLICATIONS

  • Charumbira, L.T. (2022), The Conceptual Framework for Achieving Financial Self-Sustenance in Sports International Journal of Financial Management 12 (1) 2022, 37-46.

  • Charumbira, L.T. (2013), ‘The Philosophical and Methodological Approaches Used by Sport and Business Management Student Researchers in Zimbabwe.’ Global Journal of Commerce and Management Perspective. vol. 2, no. 6, pp. 51-56.

  • Charumbira, L.T. (2014), ‘The Perceived Brand Equity of the 2013 Zimbabwe Universities Sports Association Games.’ Global Journal of Commerce and Management Perspective. vol. 3, no. 1, pp. 82-90.
  • Charumbira, L.T. (2014), ‘The Effectiveness of the Sports Marketing Strategies Used by Zimbabwean Collegiate Sports Federations.’ International Journal of Marketing and Business Communication. vol. 3, no. 3/4, pp. 66-75.
  • Charumbira, L.T. (2014), ‘Strategic Management in Zimbabwean Profit and Non-profit Organizations: Identifying the Missing Tools in the Strategy Implementation Kit Bag.’ Asian Business Review. vol. 4, no. 3, pp. 7-13.
  • Charumbira, L.T. (2015), ‘Perceived Brand Equity in Professional Sports Teams: A Zimbabwean Consumers’ Perspective.’ Asian Business Review. vol. 5, no. 3. pp. 131-140.
  • Charumbira, L.T. and Charumbira, J. (2015), ‘The Use of Sports Sponsorship as a Brand Equity Building Tool by Zimbabwean Companies.’ Global Journal of Commerce and Management Perspective. vol. 4, no. 4, pp. 19-25.
  • Charumbira, L.T. and Stotlar, D.K.(2015), ‘Introducing a Conceptual Framework for Understanding Sponsor-Based Brand Equity in Professional Sports Teams.’ Journal of Marketing. vol. 3, no. 6, pp. 1-11.
  • Charumbira, L.T. and Stotlar, D.K. (2015), ‘Unpacking the Integrative Conceptual Framework for Assessing Perceived Brand Equity in Professional Sports Teams.’ Journal of Sports Management. December, vol. 1, no. 2, pp. 1-15.
  • Charumbira, L.T. and Stotlar, D.K.(2015), ‘Developing a Conceptual Framework for Assessing Media-Based Brand Equity in Professional Sports Teams.’ Journal of Sports Management, vol. 1, no. 2, pp. 1-11.
  • Charumbira, L.T. (2016), ‘Proposing the Sports Team Brand Hierarchy Conceptual Framework.’ International Journal of Marketing and Business Communication. vol. 5, no. 1, pp. 12-20.
  • Charumbira, L.T (2018), The Integrated Conceptual Framework for Understanding Perceived Brand Equity in Professional Sports Teams’. International Journal of Marketing and Business Communication. vol. 7, no. 3, pp. 7-16