The Bindura University of Science Education has partnered with Digitally Smart to offer a double-certification program in Digital Marketing.
Next Class starting on 6 December 2021
Program Overview
The Bindura University of Science Education has partnered with Digitally Smart to offer a double-certification program in Digital Marketing.
The certificate course is delivered online. It consists of 4 weeks of instruction-led curriculum where participants are exposed to current trends and best practices in Digital Marketing. They learn about the main digital channels as well as the tools to leverage such channels to gain commercial advantage.
Module 1 Digital Channels & Content Marketing
Broadly speaking, all digital marketing activities can be described as either paid or organic. This module examines the main difference between the two of them and provides a general overview of the key channels in each. In addition, the module reviews the importance of content marketing as a discipline and provides examples of how organisations can effectively use it in their businesses.
DURATION: 1 week
Module 2 Search Engine Optimization (SEO)
The SEO module examines the various tactics for enhancing a website’s position with search engines. The module covers the key concepts and terminology used within the field of SEO and equips students with the understanding of which are the main factors that influence a website’s visibility on the Search Engines.
DURATION: 1 week
Module 3 Web Analytics
The Analytics module provides insights about website visitors and about the range of specialist tools that are available to help you understand how to measure and monitor online traffic.
This module reviews the basic analytics terminology and students discover how to align business Key Performance Indicators (or KPIs) with analytics goals.
DURATION: 1 week
Module 4 Social Media Marketing
The Social Media Marketing module showcases how to effectively engage with customers across social media platforms. Students appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer.
DURATION: 1 week
Admission Criteria
To enrol to this course, applicants must meet at least one of the following requirements:
- Holder of an undergraduate degree.
- University student and completed 1 year of undergraduate study.
- Have a minimum of 2 years of formal professional experience
In addition, all applicants must have a good command in English.
Fees Payment
Fees for the certification course are currently at $105, payable in USD and via credit or debit card. This includes the tuition, access to the online learning material, course evaluations, and accreditation.
Once the payment has been submitted, please send Proof of Payment at admin@digitally-smart.com and musekiwalbert@gmail.com