Dr. Dennis Maravanyika

Dr Dennis MaravanyikaQualifications:

  • PhD in Marketing [2007], Nottingham Business School, Nottingham Trent University, UK
    Thesis Title: Impact of the Internet in Distribution Strategies of Airlines in Southern Africa.
  • MBA [1998], Durham Business School, University of Durham, UK
    Dissertation Title: Strategic Planning in the Apex Corporation of Zimbabwe
  • BA [Hons] Business Economics with Markrting [1983], University of Paisley, UK
  • Member Chartered Institute of Marketing [UK], since 1989

Specific Academic Rank: Senior Lecturer
Courses Taught: MBA; Master of Strategic Marketing; Master of Commerce
Subjects Taught: Marketing Management; Strategic Brand Management; Global Business; Integrated Marketing Communications
University teaching experience in years: 9 [University of Zimbabwe]

Area (s) of expertise/research interests:

  • Marketing Management,
  • Integrated Marketing Communications
  • Global Business Management
  • Strategic Brand Management
  • Record of postgraduate student supervision for the last 5 year:

Core Responsibilities:

  • Supervise MBA dissertations and PhD theses, both within and outside the University of Zimbabwe [supervised 131 MBA dissertations and 3 PhD theses to date]

Professional Management, Marketing and Research Experience:

More than 25 years’ experience at Board Level:

  • 2003 – 2010 Marketing Director, Dunlop Zimbabwe
  • 1999 – 2003 General Manager – Marketing Air Zimbabwe
  • 1997 – 1999 Marketing Director/Project Director, Population Services International 1995 – 1997 Chief Executive Officer, Solarcom [Apex Corporation]
  • 1989 – 1993 Marketing Director, Blue Ribbon Foods [TA Holdings]
  • 1984 – 1989 Marketing Director, Castrol Zimbabwe

Publications in the last 10 years:

  • Maravanyika, D. (2010) Online Airline Tickets: The Facts and the Hype, Lambert Academic Publishing, Saarbrucken
  • Maravanyika, D., Mupambireyi, P. F., and Chaneta, I. (2014) “Characteristics of Traders in the Clothing Flea Market Business: A case of Mbare-Mupedzanhamo, and Avondale Flea Markets in Harare Zimbabwe”, Researchjournali’s Journal of Entrepreneurship, Volume 2 No. 10 December

Professional Membership and Activities

  • Member of the Chartered Institute of Marketing (UK, since 1989]
  • Member of the Marketers Association of Zimbabwe
  • Chairman of the Zimbabwe National Chamber of Commerce Harare Branch [1993 and 1994]