Dr. Albert Musekiwa

albert musekiwaQualifications

  • B.Com Marketing (NUST)
  • MBA (MSU)


  1. Musekiwa, A., Njanike, K., Mukucha, P. (2010).  Gender Effects on Customer Satisfaction in Banking Industry a Case of Commercial Banks in Bindura, Zimbabwe.  Journal of Business Management and Economics, 2(1), 40-44.
  2. Musekiwa, A. (2011).  An evaluation of customer retention based on gender and age during critical cash crisis of 2008.  A case study of commercial banks in Bindura. Journal of Business Management and Economics, 2(2), 84-88.
  3. Mukucha, P., Musekiwa A., Chirimubwe, R.G., Jaravaza, D.C., Nyengerai, Sarah. (2012). Customers’ emotional responses to employees’ displayed positive emotions. Australian Journal of Business and Management Research, 2 (6), 40-46
  4. Musekiwa, A.,Chiguvi, D., Hogo, H. (2013). Customer based retail brand equity (RBE) dimensions effect on retail brand equity for OK Supermarket in Bindura. International Journal of Business and Management 8(19), 45-54.
  5. Chirimubwe, R.G., Nyengerai, S., Mukucha, P., Musekiwa, A., Masamha, B. (2013).  Impact of demographic factors on consumers’ perception towards valuables insurance. International Journal of Innovative Research and Development, 2(11), 482-489.