B.Com Marketing (NUST)
- Musekiwa, A., Njanike, K., Mukucha, P. (2010). Gender Effects on Customer Satisfaction in Banking Industry a Case of Commercial Banks in Bindura, Zimbabwe. Journal of Business Management and Economics, 2(1), 40-44.
- Musekiwa, A. (2011). An evaluation of customer retention based on gender and age during critical cash crisis of 2008. A case study of commercial banks in Bindura. Journal of Business Management and Economics, 2(2), 84-88.
- Mukucha, P., Musekiwa A., Chirimubwe, R.G., Jaravaza, D.C., Nyengerai, Sarah. (2012). Customers’ emotional responses to employees’ displayed positive emotions. Australian Journal of Business and Management Research, 2 (6), 40-46
- Musekiwa, A.,Chiguvi, D., Hogo, H. (2013). Customer based retail brand equity (RBE) dimensions effect on retail brand equity for OK Supermarket in Bindura. International Journal of Business and Management 8(19), 45-54.
- Chirimubwe, R.G., Nyengerai, S., Mukucha, P., Musekiwa, A., Masamha, B. (2013). Impact of demographic factors on consumers’ perception towards valuables insurance. International Journal of Innovative Research and Development, 2(11), 482-489.